项目背景：

 黑莓手机（BlackBerry）是加拿大BlackBerry公司的一家手提无线通信设备品牌，于1999年创立。其特色是支援推动式电子邮件、行动电话、文字短信、互联网传真、网页浏览及其他无线资讯服务。较新的型号亦加入个人数码助理功能如电话簿、行事历等及话音通讯功能。大部分BlackBerry设备附设小型但完整的QWERTY键盘，方便用户输入文字。

设计要点：

 突出黑莓高品质的体验及销售服务的形象

提升黑莓品牌在零售渠道的吸引力

加强各功能道具标准化、模块化

加强柜台内部产品陈列的模块化和灵活性

Background:

BlaceBerry, a portable wireless device brand owned by Canada’s BlackBerry Corporation that was found in 1999. its features are to support push-email, mobilephone, text messaging, Intertnet faxes, web browsing and other wireless information services. Newer models also add personal digital assistant function such as phonebook, calendars and voice messaging. Most BlackBerry devices have a small but complete QWERTY keyboard for users to type easily.

How to design:

Highlight high quality experience and identity of sales services of BlackBerry.

Enhance the attractiveness of the BlackBerry brand in retail channels.

Strengthen the standardization and modularization of various functional props.

Enhance modularity and flexibility in the display of products within the counter.