巡展概述：

时间：2017年4月15日-10月10日

地点：全国一线城市主力商业中心

巡展内容：产品演示（IH饭煲、IH压力锅、破壁机）集客表演、现场互动促销。

活动目的：

01-通过与众不同品牌体验与互动，提升美的品牌活力；

02-在活动城市为售卖创造销售机会，实现品牌力驱动销售增长；

03-塑造“美的生活全国巡演”活动品牌。

落地概述

模拟100平方、150平方两个场地效果，所有柜台。道具考虑不同场地的拆装、运输和组合使用方案。

分别由4月、5月、7月对应启动广州、上海、北京三条线路展开，以周末为场次节点，周五下午开始，周六日结束，每个站点2.5天。

创意源点：

让每一个参与者转变为购买者。

创造成一个吃喝饮为主的产品功能属性。

千呼万唤，主题始出来

原香智造之旅

如何展示“原香”与“智造”？

摒弃单调枯燥和司空见惯的展示模式，聚焦顾客利益，渲染技术领先，利益引流，用技术引爆顾客的光环效应。互动聚流让每一个参与者转变为购买者。

现场独具原香特色的展台设计，煮、煲、榨具有浓郁香味挥发的食材，进一步强化智能技术的视觉形象认知。

打造出独特的太空舱，外形顶部为太空穹顶，内部为移动智能化数字球幕，让观众360度沉浸体验空间，感受无与伦比的高端科技感，更能彰显美的生活电器的智能水平。

Overview of the tour

When: From April 15 to October 10, 2017

Where: Main commercial center of a- level city around China

What: Products display( IH rice-cooker, IH pressure cooker, High speed blender), gathering audience for performance and on-site interactive promotion

Goal of the tour:

A). Through unique brand experience and interaction to activate Midea brand.

B). Create sales opportunities for promotion in different cities engaging in tour in order to promote brand power that force sales increasing.

C). Shape activity brand of “Midea life national tour”.

Overview of construction:

Simulate two sites’ effect of 100 square, 150 square with all counters., at the same time, take props disassembly, transportation and combination of different sites into consideration.

Respectively from April, May and July corresponding to the start of Guangzhou, Shanghai and Beijing three lines, take the weekend as the site node — begin on Friday afternoon and end on Saturday and Sunday, each site takes time around 2.5 days.

Originality：

Turn every participant into a buyer.

Create a functional product based on product features.

The theme comes out after a long wait.

Make a tour with original smell and intelligence-made.

How to display“original smell” and “intelligence-made”?

Abandon dull and commonplace display pattern, focusing on customer interests, D&M detonate customer halo effect with leading rendering technology. Interaction gathering turns each player into a buyer.

Unique show stage design with original smell, food materials with strong smell and volatilization to further enhance the visual identity perception of intelligent technology.

Create a special space capsule that the top of dome likes the space  shape and with mobile intelligent digital dome inside, so that the audience can be immersed in 360° experience space, feel the incomparable high-end sense of science and technology. Whatever, it also can highlight the intelligent level of Midea home appliances.