Background:

Nowadays, all companies are digging deep for customers’ interest requirements, and are also speaking around the pain point of customers. But what is Haier’s “depth interest”?

“Chinese haze”and ”Chinese air disease”haunt people, so does Haier should play something different?

Conceptual proposal is to sell air and health.

So the design concept is coming out: Under the dome, breathing intelligently.

Under the environment of the public opinion: "everybody feels in danger while under the dome", Haier Air Products are highlighted the sense of value and existence and have won the public's attention successfully.

Originality:

Create a large space with huge dome cover with the help of the <under the dome> and set up a two-story projection screen under the dome cover to achieve the effect of haze and fog day; in addition, place Haier air conditioners around the cover, giving tips to the public: this is the Health air solution proposal which provide fresh air for the whole family, highlighting Haier’s strong smart product technology and triggering customers’ attention and interest. The aim is to create a air breathing space of natural fresh environment for customers.