项目背景：

空间承载了越来越多的品牌价值氛围体验，当下，智能化是家电发展主流，而智能已泛滥，节能也是老生健谈，唯独健康尚未被开发过度，海尔空调这次围绕健康空气，海尔智造这一主题定义空调，“健康”既符合海尔的功能利益诉求，更符合当今顾客对好空气的迫切追求。而这次店与面将用真实、亲切、和谐的空间语言，强化科技与情感的多维体验，标示出令人向往的舒适生活方式。

创意来源：

健康空气代名词锁定：阿尔卑斯山的风。

试试阿尔卑斯山的风！

生活在城市，呼吸在阿尔卑斯山。

自清洁技术与阿尔卑斯山天然凝水降尘同出一辙，

自然舒适，纯净清新发空气。

我的家，在阿尔卑斯山下。

Background:

It’s known to all that space carry more and more brand-valued experience.At present, intelligence has been rampant that becomes the mainstream of home appliance development, and energy-saving is also talkative, only health has not been over-developed.Haier is smart to define the air conditioning with the theme of “healthy air” that not only conforming to the demand of Haier’s functional interest, but in lined with customers’ urgent pursuit of fresh air.This time,D&M make the desirable and comfortable way of lifestyle using the real,warm and harmonious spatial language to strengthen the multi-dimensional experience of technology and emotion.

Inspiration: 

Target the key word of healthy air:the wind in Alps

Try the Alps!

Living in the city, breathing in the Alps.

Self-cleaning technology is the same with the Alps’ natural condensate and dust reduction.

Nature, pure and fresh air.

My home, under the Alps.