Terminal stores image design of Midea refrigerator
It was commissioned by the "Midea refrigerator business department to upgrade the image of the terminal store in 2017. At this time, we are about to design one U-shape experience store (6m*10m*6m;60㎡) and one U-shape common store (5m*8m*5m;50㎡).
We observed that the terminal design and display of the whole industry have been slow to be upgraded. The traditional chain channel is limited by high cost that is still the “hard display”product orientation with utilitarian; therefore, D&M should break through the predicament, bringing different breakthrough of the Midea terminal experience stores.
To create one “amiable and high-end refrigerator experience store”. To offer a small scene to improve affinity,increasing customers’ favorability and retention in order to reduce their psychological preparedness. The limited space should have clear levels of experience and products value interpretation. In order to ensure that the product can be out of the sample, make full use of the blank space for the atmosphere design. Based on the space visual expression of customers interests with “fresh and healthy”,the brand and sub-brand clearly convey their respective characteristics under the state of the integrated hall.
Experience shop functional planning: 5 functional areas form their respective value interpretation.
Outreach of U-shape are the food materials scene area and appeal area of core function, guiding the flow of people.
In middle is the experience area of the combination of wine shelf and refrigerator.
The main wall is to display the star products; the Vandelo selling products are on the right side while the Midea products are on the left.
The left wall as "Vandelo" product lineup.
The right view wall as "Midea" product lineup.