D&M
T：400-991-6008
海尔净水器二展空间创意
Haier Water Purifier Exhibition II Space Creative
项目背景：
自来水不健康为一线城市用户共识，瓶装水、净水成为用水主流；用水观念提升驱动细分市场繁荣，净水市场零售增额稳居家电行业前列；行业洗牌，品牌更替比例高，品牌认知度加强。中国消费者越来越重视饮水安全，并希望拥有安全、便捷、时尚、经济的净水器选择。
设计要求：
增加爆光——地标式场景、醒目高端店面、重磅推广
提升形象——高端大气、价值清晰
高端交互——打造高端品味，强化交互体验（亲切的高端）
空间策略:
设计并塑造鲜明的空间识别符号
海尔净水的特有符号设计，
可以强化顾客对品牌价值的视觉认知和感性认知，
赋予零散的展示和冰冷的机器以更具像的价值聚焦。
空间识别符号建议：“水鉴”
1、 高端、轻奢、原生态的设计元素植入
2、 富有品牌印记的渐变蓝色水元素视觉画面植入，
持续强化水元素的高端认知。
Project background:
As we all know, tap- water isn’t healthy, bottled water and pure water have become the mainstream of water using. The promotion of water-using concept has driven market segments prosperous.The retail sales accrual of water-purification market has stated at forefront steady in domestic appliance industry.The industry shuffles,the brand turnover ratio increases,brand awareness intensifies.Chinese consumers pay more attention to the safety of drinking water and hope to have a safe ,convenient, stylish, and economical water purifier choice.
Design requirements:
Increase exposure- Land-marked scenes, emphatic promotion
Improve image,level up ,clarify value.
