Project background:

All the major central air-conditioning brands have appeared in the market, but the market recognition is still very vague. How does Hisense Central Air Conditioner collect other brands’ advantages.How to create a brand-new infiltration experience space based on product profits and customer benefits.

issues that need resolving:

1. Products need to be reclassified,divided into guest restaurants, villas, glory home, floor heating, fresh air and other series.

2. Increasing the interactive artistic conception, intensify the drainage of crowds.Attract consumers' attention and prolong the residence time.

3. Show products function better,such as dynamic presentations.

4. The entire style should reflect the warmth and reliable of Hisense group without losing it’s professional.

5.  To tell customers that Hisense is the only joint venture brand in China

6. Demonstrate  the the professionalism of central air conditioning, such as pipeline connection technology.

7.  Let consumers fully understand and approve the core value of our products during the experience process.

Space Design Strategy:

Space design concept: technical and simple home.

Implanting life situations slightly to create affinity and to reduce the angularity of space and to soften the customer defense.

Space Keywords: Professional

Dynamic display could enhance the benefits of functions.Meanwhile,it could be more eye-catching and increase the flow and have a clearer sense of professional knowledge.

Space Keywords: structured commercial lighting assisted by technology blue-ray,making simplicity has substance.