项目背景：

当前中国家电市场消费升级趋势明显，消费者不仅重视产品、品牌、设计、质量，还重视服务。为给消费者提供更好的产品和服务，惠而浦在中国市场围绕终端形象店建设、智能新品研发等方面做了一系列努力。产品方面，公司推出了数款融合全球顶尖科技的高端冰洗产品，持续为消费者打造品位生活；服务方面，公司借助终端形象店输出更便捷的购物体验方式和更加人性化的服务，同时在顾客服务方面以倡导服务增值为基础，不断升级、优化用户服务方案，真正做到从“服务产品”到“服务用户”，有效提升了用户的满意度。

设计策略：

锁定惠而浦独有的产品价值“香薰空调，行业独家”

让我们讲一个关于香薰的 / 精致的空间故事！

设计一个核心价值 ICON 吸引顾客注意及兴趣！

空间故事主题“清馨”

空间调性：

黑白灰塑造空间的品质感，暖色调与绿植营造的馨香氛围

设计表现：

1、空间有限，分区有序

2、强化产品价值输出的双式交流平台设计

3、创意的香薰情境营造

4、交互式的产品体验

Project backgrounds:

It is obvious that the trend of the consumption upgrades in Chinese electronics market.Consumers are not only keen on products,brands,designing,quality, but also services. In order to provide consumers better products and services, Whirlpool has made a series of efforts on building terminal exclusive shop and developing new intelligent products.In terms of products

Design Strategy:

Locking Whirlpool's unique value of product “Exclusive Industry at Aromatherapy Air Conditioning”

Let's talk about an aromatherapy / refined space story!

Designing a Core Value ICON to attract customers’ attention and interest!

Space story theme “Light"and “Warm”

Spacial tone:

Black ,white ,gray shape the quality of space, warm colors and green plants create a warm and flavory atmosphere.

Design performance:

1,Space is limited, while partitions are ordered.

2,Double exchange platform designing could enhance     product value output

3, Creating a aromatherapy situation 

4, interactive product experience