D&M
T：400-991-6008
美的冰箱终端标准鲜升级 | 我要新的“鲜”
Terminal standard upgraded for Midea refrigerator ,the different“fresh” that I want
D&M发现，对食材新鲜的要求，也是对生活品质的追求，这也是很多城市中产阶级对生活方式的诉求。
保鲜，何止是食物，还有我们希望在空间中向消费者传达：因为美的微晶冰箱的全新技术——微晶一周鲜，无需冷冻，却仍然保持了食物的源鲜，让消费者即时吃到美味，感受生活品质的提升。
所以，在这次的美的冰箱空间全新升级中，我们提炼了一种特别的“绅士蓝”作为主视觉沟通语言，使整个空间更具有低调稳重的感觉，符合美的冰箱的全新定位和目标消费者的气质。同时，为了贴近目标消费者的日常生活，我们在空间中使用了软装概念搭配，来表现生活品质的细节。
循着这个思路，D&M摒弃掉传统的“家+科技”的大家电思维，重新梳理了美的冰箱的空间定位——高端场景+智能保鲜的交互生活馆。
D&M found that the demand for fresh ingredients is also the pursuit of quality of life, which is also the demand for lifestyle in many urban middle classes.
Preservation is more than food and life.
We hope to convey to consumers in the space: because the new technology of the micro-crystal refrigerator of the United States - micro-crystal is fresh, no need to freeze, but still keep the source of food, let consumers eat delicious, feel the improvement of quality of life .
Therefore, in this new upgrade of the US refrigerator space, we have refined a special "Gentleman Blue" as the main visual communication language, making the whole space more low-key and stable, in line with the new positioning and target consumers of the US refrigerator. Temperament. At the same time, in order to be close to the daily life of the target consumers, we use the concept of soft clothing in the space to express the details of the quality of life.
Following this line of thinking, D&M abandoned the traditional "home + technology" mode of thinking, and reorganized the spatial positioning of the US refrigerator - high-end scene + intelligent preservation of the interactive living museum.
犹记初见，初鲜悸动
impression about extraodinary fresh-keeping is ingrained just a glimpse
保鲜，何止是食物，还有生活。
Preservation is more than food and life.
天花的大面积绅士蓝与产品背板的相呼应，成为视觉焦点。集精美仿真食材、精致餐具、交流洽谈于一体的餐桌设计如一艘蓝色游艇划开空间的封闭感，再次强化了微晶系列产品豪华阵容冲击感。
The large area of the gentle blue echoes the back of the product and becomes the visual focus. The table design with exquisite simulation materials, exquisite tableware and exchange negotiation, such as the closed feeling of a blue yacht opening space, once again strengthens the luxury lineup impact of the micro crystal series products.
