QY美体艺术馆,S级致命诱惑

QianYus gallery of figure-keeping - the infinite temptation

 

一个2000的两层的场地,需要在2个月内进行一次彻底的革新设计,因为这里即将有一场最高级别的致命诱惑——国内首家体雕内衣的美学艺术馆诞生。


体雕内衣,是一个小众且不被熟知的品类,也是一个被误解的品类——很多人对它仍停留在“危害健康、畸形减肥”的宗罪印象中。但千誉集团通过高科技的面料、科学的剪裁、合理的版型,为爱美的女性重新打开一条简单、健康美丽人生之路。不单是提供塑造体型的一个产品,而是为女性提供可以持续维持匀称体型比例的一套系统。D&M深知,这次设计,不仅仅是空间上的美学视觉呈现,更是一次品类意识引导和大众对美体行业的重新认知。


所以,设计师重新整顿整体格局,将原本宽阔但有阻断的空间打通,形成开阔无障碍的环境视野,再将空间按照不同的功能划分,丰富了空间层次的同时,最重要的是在空间中讲了一个美丽的故事。



QianYu, the first domestic shapewear gallery as well as a two-story and 2000 square meters showroom needs a thoroughly revolution in two months.

 

Shapewear is not well known to the public, the one is always misunderstood for stereotype impressions that is an unhealthy tool to lose weight.Gone are the days when QianYu cooperation made breakthrough in shapewear market. QianYu has created an effortless but healthy manner for women through high-tech fabric and suitable tailoring. Instead of just providing a body-shaping goods, its more about a shape-maintaining system. DM well knows this design will bring bodycare industrys  insight to customers within an aesthetic space.

 

Designers restructured layout and the partition walls were removed, framing broad view. Space was divided into different parts on the basis of functions for riching spatial hierarchy, meanwhile the space telling a touching story

 

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这个美丽的故事藏在了每个功能区域里,我们更希望赋予整个空间情感和共鸣。设计师以一位女性的口吻,以现实叙述的逻辑方式设置了八个不同功能的动线区域。每个区域都是一段女性的心理发展故事,当你置身于这里时,感受到的是对美的渴求和解决之道。

 

Each function area embraces the story to create a sentimental and sympathetic space instead of a monotonous gallery. Designers took the prospective of females, set up eight different circulation zones in realistic way. Every area reflects a females psychology development story, and youll profoundly realize womens desire for beauty and see the wisdom solution QianYu has provided.

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1、欲望都市

 

设计师通过视觉的极致呈现,利用羽毛、蕾丝、花、维密天使等元素充分刺激女性对美的欲望追求,唤起对曲线、身材美丽的印象和曾经有过美好场景记忆。富有韵律感的流动曲线,没有棱角,使观者拥有一个流畅体验的同时,也能感受到女性的曲线之美。

Elements like feather, lace,flower and Victoria's Secret Angels were integrated in the gallery to create an ultimate visual experience, stimulating womens desire for beauty. Theres no edges but flow curves, as only when customers have a promoted experience, they will feel curvaceous.

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2、自信的迷失

 

在这个区域,设计师使用了一种虚实结合的情感共鸣描述,从不同人群的心理敏感点出发, 以自述的场景再现,让女性意识到危机感和感同身受,进一步唤起她自身的记忆,把她脑海里的感觉和思路从上一个区曾经看过的记忆,拉回到自己身上所经历过的场景,引起共鸣。 

In this region, an emotional resonance description combining the virtual with reality which designers have used , starting from the psychological sensitive points of different groups. By evoking the memories, the female will feel the empathy, tallies her previous memory with the experience in this gallery so that produces resonance

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3、希望的救赎

 

在这个区域,设计师使用了一种虚实结合的情感共鸣描述,从不同人群的心理敏感点出发, 以自述的场景再现,让女性意识到危机感和感同身受,进一步唤起她自身的记忆,把她脑海里的感觉和思路从上一个区曾经看过的记忆,拉回到自己身上所经历过的场景,引起共鸣。 

In this region, an emotional resonance description combining the virtual with reality which designers have used , starting from the psychological sensitive points of different groups. By evoking the memories, the female will feel the empathy, tallies her previous memory with the experience in this gallery so that produces resonance

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4、美学简史

 

在这里,你会进入一个小型美学博物馆,你可以知道人类历史是如何管理身材的,以及国内外内衣的发展和审美观的变迁为叙述。精致的蕾丝布料、手工剪刀、古老的缝纫机.....雕刻着时光的老物件,也是美的见证者。

Like a museum of aesthetic history, the gallery will show you about our ancestors skills over figure-keeping. Delicate lace, fine scissors,sewing machine and other dated things we has united to describe underwears development and aesthetic perception changes.

美的冰箱线下年度平面设计

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