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美的食色再次蜕变，用智能科技平衡理想生活

Beautiful food color changes again, balancing ideal life with intelligent technology

消费升级带来了新零售实体店的概念升级。如何在已有概念的基础上结合对目标消费者的全新洞察，给品牌实体店注入新鲜活力？

店与面 D&M 为美的食色体验馆打造的这次3.0店面概念升级，给我们交了一份满意的答卷。

首先，我们先来思考一个问题：对于智能小家电，消费者背后真正的需求是什么？

作为新一代的为理想与生活而拼搏的年轻人，他们长期混迹于科技界与时尚界，视野开阔、注重时间与效率；同时，他们也对细微品质、食物与健康有着全新的要求。

所以，生活中智能小电器存在的意义，承载着他们“平衡现实与梦想”的消费动机。

因此，我们会发现，很多人对智能小家电的期待，已经不仅仅满足于对基本生活的自理，而是向让品质生活在有限的时间里得到实现悄然转变。

另一方面，古话说：「食在广州，厨出凤城」，凤城，即佛山顺德；在顺德，人们坚守着传统味道，用天马行空的想象力不断开拓美味的边界，更用追求品质的热情诠释着顺德美食的色香味俱全。

作为美的 Midea 的品牌发源地，美的食色体验馆用“智能化生活方式”的态度为消费者打造“多一小时‘趣’生活”的品智生活体验。

Consumption upgrading brings the concept upgrade of new retail physical stores. How to inject new vitality into brand stores based on existing concepts and brand-new insights into target consumers? The 3.0 store concept upgrade created by D & M for Midea's food and color experience hall has given us a satisfactory answer.

First of all, let's think about a question: for smart appliances, what is the real demand behind consumers?

As a new generation of young people struggling for their ideal and life, they have long been mixed up in the fields of science and technology and fashion. They have a broad vision and pay attention to time and efficiency. At the same time, they also have new requirements for subtle quality, food and health. Therefore, the significance of the existence of intelligent small appliances in life bears their consumption motivation of "balancing reality and dream".

Therefore, we will find that many people's expectations of smart small appliances are not only satisfied with the self-care of basic life, but also quietly change to the realization of quality life in a limited time.

On the other hand, the old saying goes, "food in Guangzhou, cooking out of Fengcheng", Fengcheng, or Shunde, Foshan; in Shunde, people stick to the traditional taste, constantly open up the boundaries of delicious food with the imagination of flying wildly, and interpret the color and flavor of Shunde food with the passion of pursuing quality. As the birthplace of Midea's brand, Midea's food and color experience hall uses the attitude of "intelligent lifestyle" to create a taste wisdom life experience of "one more hour's" life for consumers.

整体视觉上，以明亮的白色为主，整体设计感偏智能化与年轻化；明亮的灯光强调了智能感，而各种偏暖色的次光源点缀也为美的食色体验馆的年轻化基因赋予了丰满、有力的诠释。

The overall vision is mainly bright white, and the overall design is more intelligent and younger; the bright lights emphasize the sense of intelligence, and the secondary light sources with warm colors also give a full and powerful interpretation to the youth gene of the Midea's food and color experience hall.

这是一

年轻有趣，质感品智，是美的食色所呈现出来的空间性格。

Young and interesting, texture taste wisdom, is the beauty of food and color to show the spatial character.

我们用代表年轻时尚的轻暖色彩代替以往家电实体店千篇一律的科技感冷色，用轻松有趣的创意视觉海报打破规矩的硬感线条，实力打造智能‘趣’生活，打造年轻人的品智小家电体验馆

We use light and warm colors representing young fashion to replace the stereotyped cool color of technology sense in the past physical appliance stores. We use relaxed and interesting creative visual posters to break the rigid lines of rules, and build intelligent "interesting" life and create a smart small home appliance Experience Hall for young people.

这是

萌次元区域：轻松有趣，打破人们对智能电器的科技冰冷印象。

Meng dimensional area: relaxed and interesting, breaking people's cold impression of science and technology of intelligent appliances.

科技、理性、智慧、智能，巩固美的食色的智能科技基因。

Science and technology, rationality, wisdom, intelligence, consolidate the intelligent science and technology gene of beautiful food and color.

逼真诱人、秀色可餐、易于拉近智能科技与消费者之间距离的柴米生活元素。

Lifelike, attractive, beautiful and easy to close the distance between intelligent technology and consumers.

温馨、生动的厨房场景诉说着美的食色有温度、有态度。

The warm, vivid kitchen scene tells us that the beauty of food is temperature and attitude.

这是一

植物的斑斓在严谨的秩序感中充分绽放了它的异彩，强调了美的追求科技的同时也同样注重品质。

The beauty of the plant fully blooms its splendor in the rigorous sense of order, emphasizing the pursuit of beauty, technology and quality at the same time.

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