Beautiful food color changes again, balancing ideal life with intelligent technology
店与面 D&M 为美的食色体验馆打造的这次3.0店面概念升级，给我们交了一份满意的答卷。
作为美的 Midea 的品牌发源地，美的食色体验馆用“智能化生活方式”的态度为消费者打造“多一小时‘趣’生活”的品智生活体验。
Consumption upgrading brings the concept upgrade of new retail physical stores. How to inject new vitality into brand stores based on existing concepts and brand-new insights into target consumers? The 3.0 store concept upgrade created by D & M for Midea's food and color experience hall has given us a satisfactory answer.
First of all, let's think about a question: for smart appliances, what is the real demand behind consumers?
As a new generation of young people struggling for their ideal and life, they have long been mixed up in the fields of science and technology and fashion. They have a broad vision and pay attention to time and efficiency. At the same time, they also have new requirements for subtle quality, food and health. Therefore, the significance of the existence of intelligent small appliances in life bears their consumption motivation of "balancing reality and dream".
Therefore, we will find that many people's expectations of smart small appliances are not only satisfied with the self-care of basic life, but also quietly change to the realization of quality life in a limited time.
On the other hand, the old saying goes, "food in Guangzhou, cooking out of Fengcheng", Fengcheng, or Shunde, Foshan; in Shunde, people stick to the traditional taste, constantly open up the boundaries of delicious food with the imagination of flying wildly, and interpret the color and flavor of Shunde food with the passion of pursuing quality. As the birthplace of Midea's brand, Midea's food and color experience hall uses the attitude of "intelligent lifestyle" to create a taste wisdom life experience of "one more hour's" life for consumers.
The overall vision is mainly bright white, and the overall design is more intelligent and younger; the bright lights emphasize the sense of intelligence, and the secondary light sources with warm colors also give a full and powerful interpretation to the youth gene of the Midea's food and color experience hall.
Young and interesting, texture taste wisdom, is the beauty of food and color to show the spatial character.
We use light and warm colors representing young fashion to replace the stereotyped cool color of technology sense in the past physical appliance stores. We use relaxed and interesting creative visual posters to break the rigid lines of rules, and build intelligent "interesting" life and create a smart small home appliance Experience Hall for young people.
Meng dimensional area: relaxed and interesting, breaking people's cold impression of science and technology of intelligent appliances.
Science and technology, rationality, wisdom, intelligence, consolidate the intelligent science and technology gene of beautiful food and color.
Lifelike, attractive, beautiful and easy to close the distance between intelligent technology and consumers.
The warm, vivid kitchen scene tells us that the beauty of food is temperature and attitude.
The beauty of the plant fully blooms its splendor in the rigorous sense of order, emphasizing the pursuit of beauty, technology and quality at the same time.
Relaxed and interesting posters are like young and cheerful visual spirits.
Project name: Midea food color Experience Hall
Designed by: D&M creative Co., Ltd.