Temperature and time space of Maotai Group Baijin liquor
Condensed in the temperature and space-time of the wine Free,loop in a different space Brings a collision of souls to man
Drink this glass of wine,and the king is crazy and singing.
——Du Mu"lchizhou sent Meng late forefathers."
Wine is the essence of Maotai flavor,
Gather the spirit og heaven and earth,
and draw the essence of sun and moon.
China is the hometown of liquor,
It is also a part of the spirit of liquor.
This Baijin Cultural Experience Hall(Zhengzhou Store)
Invited D&M team
Take Baijin as an opportunity to integrate into the connotation of Chinese wine culture
Create a temperature-free wine culture experience space
A short board that solves the problem of under-experienced online shopping scenarios.
Wine cufture starts with the river
Chishui River Basin is the mother river of Chinese liquor,it gave birth to many well-known liquor brands,shaping a wealth of wine the shape of the Chishui River basin creative performance in the door-head vision,let people's frist impression of Baijin wine deeply in the hearts of the people, the door can see the core of the altar vision.
Wine cufture and stories
The first thing that came into the shop was the temple area,the designer used the elements of sundial,altar wine,ancient bamboo carvings to perfectly bake out the atmosphere of the rich Chinese wine culture,the key is to deepen the cultural style of the experience hall.
The overall spatial design layout,with the central altar as the center point,will be small flowers of the world wine map,Chinese bamboo as the background of elements,representing the passage of time in differents areas of the sundial booth,the details of each area are carefully created,such as:bamboo engraved with the past altar of the message,sundial with gold inscriptions and surrounded by a circle of vintage scale.
A"a few" tasting drinks
Common tea table shape is usually square,rectangular,round,and designers choose a few elements of the table(a few from the ancient name for the table),to build a table two or three people of the cultural wine tasting of the ancient rhythm space,ceiling chandeliers also made the northern residential arch elements design.
饮（小杯喝 更讲究），宴（请贵宾 用白金）
礼（白金酒 礼天下），藏（藏好酒 喝老酒）
As well as hang paintings on the walls, respectively:Qianbei residential,Chishui River,sauce wine and drink(small cup drink more exquisite),banquet(please VIP with Baijin),ceremony(Baijin wine salute the world),Tibetan(hidden wine drink old wine),the overall elements combined to present a richer cultural connotation.
Talk about Baijin culture
"The sauce is passed on."Baijin,the gift of time
Between the display of Baijin wine,it tells the culture of sauce wine,the wine culture in the heritage of sauce,the designer with the vision of a historical river,to show the entire ancient Winemaking process.
Unlike the traditional"cultural wall"expression,designers in the exhibition area cleverly integrated into the Baijin wine culture,a comprehensive expression of the traditional winemaking process of the sauce culture.
In the shop wall position,divided into display cabinets and culturaldisplay cabinets, its Chinese display cabinet,designers use Baijin wine and traditional sauce fragrance contrast,Baijin wine five pay attention to ,Baijin wine judgment,non-replicable art,three or four different cultural dry goods knowledge,simple graphic design,customers can clearly understand the Baijin culture from the graphic.
Enjoy a wine order
Baijin Shangbin wine area(also a custom wine area),designers put the background of the middle display cabinet uising gold tone,combined with lighting design,to give customers a dazzling visual effect,as well as the cabinet's central circle hollow design,and up and down with gold inscription brand parthers,more perfect embodiment of the noble sense of platinum wine,strengthen the brand strength,and attract customers to a series of wine orders.
Drinking with friends
The designer integrates the cultural characteristics of the residential buildings in northern Qianbei into the Baijin reception area,making the whole spatial pattern distinguish between the common business meeting rooms.Speaking of northern Qianbei,it is located in Guizhou, Guizhou is one of the most important winemaking bases in China,but also known as the "wine country"reputation.The combination of this cultural background and platinum wine is more appropriate,the designer adopts the eaves elements of the Qianbei residence into the ceiling,the whole space layout gives the customer a kind of ancient and simple and rich experience scene of the culture of the Qianbei,as well as weakening the business style,eliminating the customer's sense of repression,increasing the customer's sense of of pleasure.
The D&M team visualizes"traces of time"throughout the wine line,giving it a sense of action and weight.Time-condensed altar culture,Chinese wine culture,as well as the residential culture,Chinese wine culture,as well as the residential culture in Qianbei,in the same space,the cohesion,release,circulation,the formation of a temperature of Baijin wine line.
The new liquor retail of baijin liquor opens an immersive offline experience scene,providing customers with a deep experience of wine culture,wine tasting and interactive communication,which is different from the previous online and offline experience that only satisfied customers with"wine buying experience "and lacked wine culture experience scene.Nowadays,consumers are a group of people with rich connotation,who pay attention to social communication,brand and collection.Therefore,this new retail business model of baijin liquor will be the development trend of liquor retail in the future.
Liquor is a Book infiltrating into the soul,with stories and time.We hope to use space to convey the temperature and essence of wine culture.
Project name:Moutai group baijin wine culture experience Hall
Designed by: D&M creative Co., Ltd.