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心智渗透战丨促销活动的灵与肉
Promotion Activity Planning and Visual Design
每一次促销都是一次战役,
如何在如林竞品中鹤立鸡群?
面对消费者的铁石心肠,促销活动是一场潜入式的心智渗透战,用有趣好玩却力出一孔的体验,造就水滴石穿的认知占领。对知名品牌而言,促销不能是买一送一的低价值狂欢,而是惠而有度的认知爆破,是投目标人群精神价值所好的精准营销。
Every promotion is a battle,
How to stand out among competitors like Lin?
Faced with the indifference and indifference of consumers, promotional activities are an immersive mental penetration battle, creating a cognitive occupation that is both fun and effective, creating a constant stream of knowledge. For well-known brands, promotion cannot be a low value carnival of buy one get one free, but a cognitive explosion of benefits and degrees, which is a precise marketing that invests in the spiritual value of the target audience.