苏泊尔体验店│爱，一抹永不褪色的温暖-店与面创意

苏泊尔AWE │ 360°感官聚场，邂逅N种美好想象

SUPOR AWE │ 360 ° sensory gathering field, encounter N kinds of beautiful imagination

“在AWE这样一个聚合型场域里，单纯的产品集中展示只是乏味的重复，容易在无趣、无感的同质化境地中失色。但相较于装饰艺术的简单融入，如何通过丰富、有趣、充满层次的多维体验，延续和传达品牌的未来新势能，成为核心命题。”

"In AWE such a convergent field, the simple product concentration display is just a boring repetition, easy to fade in the boring, no sense of homogenization. However, compared with the simple integration of decorative art, how to continue and convey the future potential energy of the brand through a rich, interesting and multidimensional experience full of layers has become the core proposition."

“精致与实用”的品质家居生活是苏泊尔品牌的初心，在2024AWE展会「智能科技，创想生活」趋势中，D&M尝试在开放的氛围下，将生活的灵感和能量在此相互碰撞、交织、聚合，使品牌与场地得以衔接，构建一个多维融合、愉悦品质格调的时空动态体验，并希望借此空间，引入视觉场、情境场、交互场、流量场四大策略锚点，巧妙呈现「灵感交织时空聚场」这一设计主题。

"Exquisite and practical" quality home life is the original intention of Supor brand. In the trend of "Intelligent technology, Creative Life" at 2024AWE exhibition, D&M tries to collide, interweave and converge the inspiration and energy of life here in an open atmosphere, so as to connect the brand and the venue, and build a multidimensional integration, pleasant quality and style of time and space dynamic experience. In this space, we hope to introduce four strategic anchors of visual field, situational field, interactive field and flow field, and cleverly present the design theme of "inspiration interweaving time and space gathering field".

展览空间是一个375㎡的方形地块，其中需要承载家电、母婴、家居、直播等多个品类和功能，品质、灵感、智能也交织成为空间的标签。因此，多元视角下交织、碰撞、融合的时空聚场成为艺术创作的理念。根据“时空聚场”这个主题架构了整个场地的情节。糅合品牌的“圆”成为视觉主宰元素，将空间巧妙划分成多个时空场域。

The exhibition space is a square plot of 375 square meters, which needs to carry a number of categories and functions such as household appliances, maternal and child, home, live broadcasting, and so on. Quality, inspiration, and intelligence are also intertwined to become the label of the space. Therefore, the time and space gathering field of interweaving, collision and fusion from multiple perspectives has become the concept of artistic creation.

According to the theme of "time and space gathering field", the plot of the whole site is structured. The "circle" combining the brand has become a visual dominant element, cleverly dividing the space into multiple space-time fields.

空间布局生成

“圆”的艺术形态用在了顶部、地面、展台以及艺术装置，它们在统一的设计理念之下，从平面到立体构成，放大呈现出时空聚场的视觉张力与美感。

The artistic form of "circle" is used in the top, ground, booth and art installation. Under the unified design concept, they form from plane to three-dimensional, magnifying the visual tension and beauty of time and space gathering field.

空间形体推导

此外，在天花的叙事里，柔和的色调与流动的肌理恰似生活的律动。色彩激发灵感，一抹苏泊尔“橙”成为最亮眼的存在。轻透质感布跟随形体阵列，不仅中和了传统架构的冷硬，更在视觉的叠加中贴合「灵感品质生活」的品牌基因。

In addition, in the narrative of smallpox, the soft colors and flowing textures are just like the rhythm of life. Color inspires, and a touch of Supor "orange" becomes the brightest presence. The light texture cloth follows the shape array, which not only neutralizes the cold of the traditional architecture, but also fits the brand gene of "inspiration quality life" in the visual superposition.

橙色渲染下的梦幻聚场，为空间注入了自由、惬意、开放的DNA，以此来激发人们对于生活的想象和热情。光柔和而绵延，随着视角变幻，每时每刻折射出不一样的精彩。

The dream gathering field under the orange rendering infuses the space with free, comfortable and open DNA, in order to stimulate people's imagination and enthusiasm for life. The light is soft and continuous, with the changing Angle of view, every moment reflects a different wonderful.

产品即生活，每个品类下包裹着独特的灵感氛围，带来兼具漫游乐趣和沉浸体验的时空之旅，激发观众最本真的好奇心和探索欲。

立于主出入口区域，「时空之门」艺术装置悄然扭曲了现实与幻想的边界。原石裂缝投射出时空的引力，银色的表面象征着灵感与力量，优雅的弧线与渐变的光环交织出一个向往之地，预先为参展者展开全新的美好序章。

Product is life, each category is wrapped in a unique atmosphere of inspiration, bringing both wandering fun and immersive experience of time and space journey, stimulate the audience's most genuine curiosity and desire to explore.

Standing in the main entrance area, the "Space-time Gate" art installation quietly distorts the boundary between reality and fantasy. The cracks in the raw stone project the gravity of time and space, the silver surface symbolizes inspiration and power, and the elegant arc and gradual halo weave a yearning place, opening a new beautiful preface for the exhibitors in advance.

在饭煲区域里，将家电之常态转化为科技之非凡。中岛设计流畅开放，模糊了体验的边界，高低错落而整洁的界面与动线，创造从实体产品到虚拟数字体验的无缝连接。

In the rice cooker area, the normality of home appliances is transformed into the extraordinary of technology. The design of Nakajima is smooth and open, blurring the boundaries of experience, and creating a seamless connection from physical products to virtual digital experiences.

如同都市边缘的野营地，悠闲休憩，以一杯咖啡充当催化剂，成为连接城市心灵与大自然的纽带。温润木色诠释着本真格调，回归户外，自由随心，这才是现代人最为渴望的生活方式。

Like a campsite on the edge of the city, a leisurely rest, with a cup of coffee as a catalyst, becomes a link between the heart of the city and nature. Warm wood color interprets the true style, return to the outdoors, freedom, this is the most desired lifestyle of modern people.

墙面延续整体色调，以咖啡工坊的制造手法呈现一杯好咖啡的诞生与全球咖啡图鉴，金属咖质感透出强烈的工业品质，丰富了立面的趣味落点。

The wall continues the overall tone, presenting the birth of a good cup of coffee and the global coffee map with the manufacturing method of the coffee workshop. The metal coffee texture reveals a strong industrial quality, enriching the interesting point of the facade.

母婴区域仿若春日活力之地，小草新绿与肌肤嫩粉交织出爱的庇护所。科学喂养的每个答案，如同细语温存述说“用专业和爱呵护生命”的芮好品牌故事，灵动温润、安心舒适。

汲取北欧的轻雅与纯粹，每一个角落都散发着细腻的关怀，每一件产品都如同家庭成员般，为生活添上品质的象征。这里不单是家电的陈列，更像是一个集结灵感与能量的理想生活空间，引发未来美好遐想。

Absorb the light elegance and purity of northern Europe, every corner exudes delicate care, and every product is like a family member, adding a symbol of quality to life. This is not only a display of home appliances, but also an ideal living space for gathering inspiration and energy, triggering a beautiful imagination of the future.

打破想象与现实边界，用数字虚拟革新生活体验。

多维沉浸式虚拟数字体验：科技的理性在这里化作可感知的艺术秀场，弧形墙360°环绕着远红外技术的演示，脚下橙色光环如时空涟漪般扩散，仿佛时空的回响。数屏之上，一粒米的演绎与技术的革新相汇，渲染着创新承载下的品质与安全。

Break the boundary between imagination and reality, and innovate life experience with digital virtuality.

Multi-dimensional immersive virtual digital experience:The rationality of science and technology is turned into a perceptible art show here, the curved wall is 360° around the demonstration of far-infrared technology, and the orange halo at the foot spreads like ripples in time and space, as if the echo of time and space. On several screens, the interpretation of a grain of rice is combined with technological innovation, rendering the quality and safety under the load of innovation.

光影在笼罩中舞动，远红外技术震撼演绎，体验触发高潮，一场来自苏泊尔独创的视听盛宴。

Light and shadow dance in the shadow, far infrared technology shock interpretation, experience triggered climax, an original audiovisual feast from Supor.

AI智能人机互动：

一位AI喂养咨询师成为新生代父母的贴心向导，带来温馨而专业的科学指导。透过屏幕，提供智能母婴解决方案，让妈妈们的智慧生活更加触手可得。

AI intelligent human-machine interaction:

An AI feeding consultant becomes a caring guide for the new generation of parents, bringing warm and professional scientific guidance. Through the screen, we provide intelligent maternal and child solutions, making the smart life of mothers more accessible.

与每一位参展者建立充满趣味、触发传播的互动关系。

Build an interactive relationship with each participant that is full of fun and triggers communication.

Step1：电饭煲区域创造了味蕾的极致享受。智能烹饪释放了美食的无限可能，花式米饭试吃成为厨房盛宴，AI美肌智能测肤将个性化饮食带入新纪元，每一次体验都赋予生活烹饪美的感知。

Step1: The rice cooker area creates the ultimate enjoyment for the taste buds. Intelligent cooking has released the infinite possibilities of food, fancy rice tasting has become a kitchen feast, AI beauty intelligent skin testing has brought personalized diet into a new era, and every experience gives the perception of the beauty of life cooking.

Step2：咖啡品鉴、咖啡感官互动、体验制作的组合方式，为参展者带来一杯专业咖啡的醇香场域，随时随地开启都市慢生活。

Step2: The combination of coffee tasting, coffee sensory interaction and experience production will bring the mellow field of a cup of professional coffee to the participants and open the urban slow life anytime and anywhere.

Step3：母婴区的AI智能问答则成为知识与爱的汇聚点，以温柔的对话和精准的知识为父母提供专业与温馨的呵护指南。

Step3: The AI intelligent question and answer in the maternal and infant area will become the convergence point of knowledge and love, and provide professional and warm care guidelines for parents with gentle dialogue and accurate knowledge.

另外，直播空间融入空间使得品牌能够穿越实体的边界，让苏泊尔的创新和热情，在数字浪潮中波动，触碰到每一个角落的观众。

In addition, the integration of live space enables the brand to cross the physical boundary, so that Supor's innovation and enthusiasm fluctuate in the digital wave, touching every corner of the audience.

每一处互动，不只触发交流，更是集结情绪共振的瞬间，于强体验中牢牢抓住消费者心智。

Each interaction not only triggers communication, but also gathers the moment of emotional resonance and firmly grasps the mind of consumers in the strong experience.

结语

苏泊尔恰如生活的缔造者，超越单一的产品展示，构建了全新的聚场体验。而承载着所有美好生活方式与灵感交织的时空，多元、沉浸、变幻，为每一段追求个性品质的旅程注入了非凡的感受。

peroration

Supor, just like the founder of life, transcends a single product display and builds a new gathering experience. The time and space that carries all the beautiful lifestyle and inspiration interwoven, diversified, immersed and changeable, infuses extraordinary feelings for each journey of pursuing personality quality.